In the advanced manufacturing sector, communicating complex capabilities in a way that captures attention is a constant challenge. Decision-makers are often time-poor, highly technical and difficult to engage through traditional marketing channels. The opportunity was to create a more tangible, memorable way to connect – using direct mail to cut through digital noise and deliver a message that would stand out. The challenge was to balance technical credibility with creativity, ensuring the campaign felt relevant, valuable and aligned with the precision and quality expected in the sector. 

We developed a direct mail concept designed to transform complex messaging into a clear, engaging experience. The approach combined strong creative thinking with carefully crafted content – ensuring the piece communicated key messages quickly while encouraging deeper engagement. Design, materials, and format were all considered to create something distinctive, tactile and aligned with the client’s brand. 

Rather than relying on volume, the campaign focused on precision targeting – delivering high-quality, personalised communication to a defined audience of key decision-makers. This was supported by a broader campaign strategy, ensuring the direct mail activity integrated with other channels and contributed to a cohesive go-to-market approach. 

The campaign successfully created stand-out in a crowded market, using physical experience to differentiate from typical digital-first approaches. By combining creative execution with targeted delivery, the activity helped drive stronger engagement and open conversations with high-value prospects. The format encouraged interaction, reinforced brand perception and ensured key messages were retained. Ultimately, the campaign demonstrated the continued power of well-executed direct mail – not as a standalone tactic, but as part of a considered, integrated approach to demand generation and growth. 

Rackspace had conducted a major piece of research into how UK organisations were using Amazon Web Services (AWS), capturing behaviours and future plans across more than 450 businesses. The opportunity was significant – but in a market saturated with reports and statistics, simply publishing findings wouldn’t create impact. The challenge was to transform the data into an engaging, accessible experience that would resonate with a broad audience, from technical specialists to business leaders. 

We reimagined the research as a digital-first campaign, built around a dynamic content hub designed to bring the insight to life. At its core was a bespoke microsite, combining interactive visualisation with clear narrative structure and intuitive UX. Animated graphs and concise copy made key findings easy to understand at a glance. To reflect the diversity of the audience, the experience was structured by role and skill level, allowing users to explore content relevant to them. A custom profiling tool added personalisation, enabling users to benchmark their organisation against peers with real-time, data-driven comparisons.  The hub was amplified through targeted email journeys, social media and digital advertising, all designed to drive engagement and traffic.

The result was more than a research launch – it became an ongoing platform for engagement. The campaign generated over 40,000 visits in 16 weeks, with 10% of content views leading to downloads. Just as importantly, the platform provided long-term value. With full CMS control and continuous data integration, Rackspace could evolve the content over time – extending the life and impact of the research. By transforming complex data into an interactive experience, Rackspace strengthened engagement, increased visibility and positioned itself as a leader in AWS insight and expertise.

Panasonic Business offers a wide range of hospitality technologies – yet awareness of the full portfolio was limited. Hotel operators often saw individual products, but not the wider system working together. The challenge was to bring that full picture to life, demonstrating how connected solutions could enhance both guest experience and operational efficiency. To succeed, the campaign needed to engage a busy, commercially focused audience and communicate value quickly and clearly. 

We built a fully interactive 3D hotel environment – a digital space where users could explore Panasonic’s solutions in context. The experience combined CGI with live-action footage, blending technical functionality with human moments. Each space introduced a different aspect of the ecosystem, while interactive hotspots enabled deeper exploration at the user’s own pace. This approach allowed multiple stories to sit side by side – from quick overviews to detailed insights – all within a single, cohesive experience. 

The campaign created a compelling way for Panasonic to demonstrate the breadth of its offering. 

The interactive experience became the centrepiece of a broader European rollout, supported by video, direct mail, landing pages and print materials. Together, these assets delivered a consistent message across channels and audiences. By making the technology feel tangible and relevant, the work helped elevate awareness and reinforce Panasonic’s position in the hospitality sector. 

PETRONAS Lubricants International (PLI) identified strong growth potential in Europe’s pulp and paper sector – a demanding, high-intensity industry dominated by long-established supplier relationships. Winning share wouldn’t come from broad messaging. It required precision. Plant operators, engineers, and commercial teams all had their own priorities, shaped by cost pressures, sustainability targets, and operational efficiency demands. To succeed, PLI needed a way to engage specific organisations directly – speaking to their realities and demonstrating clear, practical value. 

We developed a highly targeted ABM programme, built around carefully selected organisations within the sector. Starting with shared industry challenges, we mapped the full decision-making ecosystem across each company. From there, every piece of communication was tailored – aligning with specific operational priorities, business goals, and stakeholder perspectives. The campaign combined personalised direct mail, bespoke content, video narratives and sales materials, all adapted at an account level. Rather than generic outreach, each organisation received a message that felt considered, relevant, and grounded in their world. 

The programme created credible entry points into a notoriously closed-off market. By focusing on precision and relevance, PLI was able to engage stakeholders more effectively, demonstrating clear understanding of their challenges. The approach helped reposition the brand from an external supplier to a knowledgeable partner with a strong grasp of industry realities. In doing so, it laid the groundwork for deeper engagement, longer-term relationships, and continued expansion within the sector. 

Epson has long been a leader in projection technology, yet consumer behaviour often gravitated towards traditional TVs – particularly during major sporting events. The challenge was to reposition projection as the more immersive choice, showing audiences that viewing isn’t just about watching – it’s about experiencing. Timing was critical. The campaign needed to capitalise on peak summer demand, aligning with major sporting moments and in-market buying behaviour. 

We developed a simple but vivid idea: Step into the Action. Rather than focusing on technical specifications, the campaign brought the experience to life – showing viewers fully immersed in what they were watching, as if part of the moment itself. This concept was executed through a series of highly crafted photoshoots, supported by retail assets, press, and a comprehensive programmatic media strategy. Creative was tailored across multiple formats, languages and channels, ensuring consistency while maximising reach. 

The campaign delivered strong engagement, outperforming typical benchmarks in key digital metrics. High-volume impressions ensured widespread visibility, while strong click-through rates demonstrated that the creative resonated with audiences actively considering their options. Crucially, the work reframed the category – encouraging consumers to think differently about how they experience entertainment at home. 

While Mitsubishi Electric is a household name and has been a player in the data centre space for decades, awareness across Europe was low. With data centre needs accelerating across the continent, this was a huge growth opportunity. The challenge was two-fold: raise awareness of its cooling, power, and monitoring solutions and leverage Mitsubishi Electric’s brand equity to position it as a credible, end-to-end provider within the industry.

A two-year brand awareness and demand generation campaign was mapped out, splitting activity between four target countries – Spain and Italy, then the UK and Germany. The strategy was to stagger efforts so we could iterate based on performance. The first year was dedicated to awareness messaging. This was followed by a year of content syndication with Data Center Dynamics (DCD) – the world’s largest data centre publication.

For each year, we had a different value proposition: ‘Together, we can build better’, for the awareness stream, followed by: ‘Powering possibilities’ for the authority building phase. To align both stages, we led with the same four research-led industry drivers: performance, reliability, scalability and sustainability. These also acted as our content pillars for the series of high-value assets. Following extensive content gap analysis, we developed a content plan for a broadcast episode, two editorials, four opinion pieces, two whitepapers, and one interview. Due to market trends, sustainability was the lead theme, but all the pillars were covered in the content.

When we launched this project, there was a general lack of awareness amongst operators and hyperscalers that Mitsubishi Electric was even operating in the data centre industry. Two years into our growth strategy and there are some powerful performance stats to prove the ROI of our approach. After building a base level of awareness, we’ve nurtured our audience with retargeting activity that adds value – delivering content that helps data centre teams effectively respond to accelerating demand.

At the time of writing, the campaign is still running but the assets that have been published are smashing targets. Comparing our assets’ performance against Data Center Dynamics’ industry targets, every asset has outperformed in terms of reach – ranging from 27% to 113% above target – all achieved within two to three weeks of publication.

As the primary KPI was awareness, only one asset was created with the intent of earning leads. This has also overdelivered. With a target of 150 leads, to date we’ve already gone 59% above target with 239. What’s more, the performance data is also proving the value of the content we’ve created, with DCD’s ‘engagement minutes’ target being surpassed by a massive 304%.

Following the success of the Share Your Summer campaign, Adobe wanted to maintain momentum and deepen engagement with a broader creative audience. The opportunity was to move beyond a single campaign moment and demonstrate how Lightroom can support different creative disciplines — from street and nature photography to food and fashion. Rather than focusing purely on product features, the challenge was to show the platform in action. This meant creating content that felt authentic, inspiring and relevant to a diverse community of creators, while reinforcing Lightroom’s role in real creative workflows.

We developed a series of Lightroom Stories, each centred around a different creative discipline and led by a specialist creator. From nature and street photography to lifestyle and editorial content, each story explored how Lightroom supports the creative process — combining inspiration, technique and practical application in a single narrative. The content was designed to feel native to the audience. Rather than traditional product demonstrations, the stories focused on real-world use, showing how creators capture, edit and refine their work using Lightroom. Visually, each piece was tailored to its discipline, creating a distinct look and feel while maintaining a consistent underlying framework. This allowed the series to feel cohesive as a whole, while still appealing to different creative communities.

The Lightroom Stories created an ongoing platform for engagement — extending the life of the campaign while broadening its appeal. By showcasing a range of creative perspectives, the series positioned Lightroom as a flexible, accessible tool for different types of creators, not just a single audience or use case. The approach helped reinforce Lightroom’s role within the creative workflow — moving from a functional editing tool to an enabler of creative expression. Ultimately, the stories strengthened Adobe’s connection with its community, using authentic, creator-led content to demonstrate value in a way that felt both inspiring and practical.

SD Worx, the Belgium-based Payroll and HR software was looking to grow its market share within the UK and Ireland. With decades of experience in the sector and an established global customer base, it was already used by many within the region, but our clients saw it as a strong opportunity for growth too. Recognising the global demand for talent and the subsequent industry shift to employee-centric businesses, SD Worx wanted to adapt its positioning and be recognised as a forward-thinking partner. They tasked Torpedo to create a campaign that would showcase SD Worx as a business that understands the changing nature of work and helps businesses put people first. It had to target HR decision makers and influencers responsible for workforce experience, increase brand visibility, and reshape how SD Worx was perceived.  

We started by researching changes in legislation and developments in technology to validate our client’s brief and ensure our campaign was based on the latest industry insights. With a clear understanding of employees’ shifting expectations on what they believe constitutes a good job and a good company, our concept started to develop: people are the biggest asset in your business, so let’s make sure you’re answering their needs.  Our Creative team took this campaign idea quite literally, leading to a simple and impactful execution. Oversized, larger-than-life individuals were brought into everyday workplace settings, creating striking visual contrast and immediate stand-out. The campaign combined playful scale with confident messaging, reinforcing SD Worx’s focus on employee-first thinking. We rolled out the concept across video, social, and a dedicated microsite. This was supported by customer stories, anchoring the campaign in real-world credibility and building trust with prospects. 

The campaign was rolled out across the industry press and social media and yielded excellent results. In the first three months, our video content was particularly effective at generating engagement – achieving over 490,000 video views. Meanwhile, the microsite provided a focused destination for deeper exploration of SD Worx’ credentials and intelligent, secure, cloud solutions. Within the same timeframe, it earned over 4,000 unique website visits. These results show that the project helped elevate SD Worx’s brand presence in the UK and Ireland market – reinforcing its positioning as a modern, people-focused partner. 

Lightroom is a go-to tool for professional photographers, but Adobe wanted to expand its customer base to a broader, emerging audience – content creators. The biggest challenge was the campaign was set to launch over summer – one of the hardest times to engage digital audiences. People are out exploring, travelling, and capturing moments – not sitting still consuming content. Adobe needed a campaign that recognised this behaviour and created an idea with this mind. It had to meet people wherever they were, spark their curiosity, and show them that great editing isn’t reserved for experts. The goal was simple but ambitious: make Lightroom feel accessible and relevant to a new generation of creators and make it their go-to tool too. 

We created Lightroom Stories: Share Your Summer – a social-first campaign built around real creators, real journeys, and real edits. Working with travel photographers, we captured the full creative process – from discovering a scene to refining the final image. Each piece of content combined inspiration with practical guidance, showing exactly how Lightroom tools bring moments to life. To drive engagement, we introduced themed challenges – encouraging audiences to experiment, apply what they’d learned, and share their own results. A dedicated landing page acted as the content hub, offering tutorials, films, and prompts to sustain momentum across the summer. The result was a campaign designed not just to be seen, but to be used as a resource. 

Considering this campaign launched during a notoriously tricky time to attract people’e attention, it achieved incredible engagement – reaching over 2.3 million on social. Better still, the content hub consistently earned 45,000 visits a week. We found that our audience was returning week after week to explore our how-to tutorials and inspiring films. Competition participation was also strong, with thousands of submissions demonstrating real creative adoption. Beyond the numbers, the campaign enabled Lightroom to connect with a new audience, building a foundation for future creator-focused activity.

Panasonic Business set out to redefine its B2B brand across Europe – increasing emotional engagement while better expressing the innovative, connected nature of its technology. The challenge was significant. The brand needed to work across multiple markets, product categories, and audiences, while creating a stronger, more distinctive presence in a competitive landscape. At its core, this was about more than a visual refresh. It required a unifying idea that could connect a diverse portfolio and communicate a clearer, more compelling story.

We developed a comprehensive brand platform centred around the idea of ‘freedom through innovation’ – expressing how Panasonic’s technologies work together to enable progress and unlock potential. To bring this to life, we created a cohesive system of imagery, typography and messaging designed to ensure consistency across 35 countries and multiple product categories. At the heart of the rebrand was a bold, symbolic visual – the ‘Freedom Eagle’ – combining a cross-section of Panasonic products into a single, powerful expression of the brand. This was supported by a new library of imagery and content, created through a series of photoshoots and video productions across key industry verticals.

The rebrand delivered measurable improvements across both emotional and functional brand perception. Post-launch research showed a 33% increase in functional image appeal and an 18% increase in emotional appeal, alongside stronger performance across key brand attributes. Digital engagement also improved, with lower bounce rates and increased intent to purchase, indicating stronger connection with audiences and clearer communication of value. By creating a unified, scalable brand platform, Panasonic was able to elevate its presence across Europe – connecting innovation with emotion and building a stronger foundation for long-term growth.