theteam@torpedogroup.com

+44 (0)1865 733710

Expertise

We help B2B brands go-to-market more effectively.

We fuse the science of go-to-market strategy with the art of brand building and demand activation. An approach we’ve developed and refined thanks to over two decades of experience, immersed in the unique dynamics of the B2B landscape.

See how Torpedo is different
Go-to-market strategy
Go-to-market strategy

Create a roadmap to strategically enter the market.

  • Ideal customer profiles and target-customer segments
  • Audience needs and motivations
  • Personas and customer-journey mapping
  • Competitor and market analysis
  • Channels and methods to reach and engage target audiences

Sales enablement
Sales enablement

Empower sales teams to have valuable customer conversations and higher levels of conversion.

  • Sales and marketing alignment
  • Sales tools, sales decks, playbooks and battlecards
  • Product / solution training materials and systems
  • Conversion rate optimisation
  • ABM (Account Based Marketing)

Differentiation & (re)positioning
Differentiation & (re)positioning

Carve out a distinct space in your market.

  • Competitor analysis and market gap analysis
  • Unique value proposition
  • Establishing differentiators
  • Brand story
  • Compelling and engaging brand messaging

Branding
Branding

Create a brand that is unique, recognisable, and distinguishable.

  • Brand purpose and vision
  • Architecture and naming
  • Brand story
  • Brand personality
  • Visual and verbal identity
  • Brand guidelines

Digital experiences
Digital experiences

Websites and online apps built with one thing in mind – the User.

  • Digital platforms and products
  • Web architecture, UX and build
  • AI adoption, integration and agents
  • Customer and partner portals
  • Employee tools

Activation
Activation

Gain stand-out and cut-through to drive action.

  • Executive level content
  • Brand awareness and engagement
  • Launch and demand generation campaigns
  • ABM programs
  • Internal communications

Our success stories

See all work

Phison

Creating a brand new brand for enterprise audiences. 

Nominet

An award-winning go-to-market campaign that meant business.

Autodesk

A full brand and go-to-market package to launch Autodesk Tandem.

Adobe

Taking a new app to market in an explosion of colour.

Epson

Projecting the future: a brand driven growth strategy.

Our success stories

See all work

How we help you achieve better outcomes

Man standing at a computer in an office with colleagues

Launch your business

Start strong, scale fast

Turn your vision into reality with a launch strategy that positions you for long-term success.

  • Develop your marketing strategy
  • Position your brand to make maximum impact
  • Build brand recognition
  • Attract new customers
torpedo team running a workshop in the conservatory meeting room

Enter a new market

Expand with confidence

Break into new markets with strategies
that resonate and deliver results.

  • Understand new market dynamics
  • Adapt your offering to meet needs
  • Tailor your strategy
  • Pilot and scale

Introduce a new product

Inform, excite and convert

Bring your latest product or feature to life with campaigns that put the attention on your innovation.

  • Identify those with a need
  • Develop propositions and messages that resonate and inspire action
  • Be present where customers hang out
  • Bring sales teams onboard

Reach new audiences

Extend your reach

Tap into untapped potential with strategies designed to engage and win over new customer segments and geographies.

  • Identify new areas of opportunity
  • Understand audience needs
  • Develop messages that resonate
  • Serve customers in places they buy
  • Get sales onboard
man sitting in front of a screen

Strengthen your brand

Make your mark

Build a brand that stands out, connects
emotionally, and leaves a lasting impression.

  • Articulate why you and not a competitor brand
  • Develop a messaging framework
  • Tell a story that inspires people to act
  • Communicate consistently and confidently

Grow brand awareness

Get noticed, stay relevant

Amplify your brand presence and build 
connections that inspire action and spark loyalty.

  • Capture the attention of your target audience
  • Get sales teams onboard
  • Build awareness and equity
  • Attract and win customers

Shaping your future using AI

For us, AI is more than just a technology. It’s a strategic advantage. We leverage its power to help you solve business problems and stay ahead of the game. To develop advanced models and frameworks. Deliver hyper-personalised experiences, and dramatically enhance operational efficiency. We integrate AI intelligently into go-to-market strategies, to accelerate market entry and drive meaningful revenue growth.

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See what makes Torpedo… Torpedo.

How Torpedo is different