ServicesAccount Based Marketing (ABM)
UX and CX. When they’re done badly, you notice it big time. When they’re done well, you often don’t. When they’re done really well, you tell your friends about it.
Delivering frictionless digital experiences that reflect positively on your brand requires everything from the science of psychology to the most detailed of data.
Every interaction a customer has with you – no matter how big or small – should strengthen your relationship with them, and, consequently, have a positive impact on your bottom line.
At Torpedo, we do an awful lot of work that often goes unnoticed by the user. But that’s okay, because the difference will be very noticeable to you.
“ I could not recommend them highly enough. They have helped us to take complex business level ideas and form them into innovative and engaging strategies for both branded development and UI/UX design. ”
Through in-depth user research, data analysis, hands-on workshops, rapid prototyping and usability testing, we give you a true user’s view of your site that helps us to understand your customers’ digital journeys.
Armed with this fresh perspective, we’ll work with you to improve the structure and flow of your digital experiences. Based around each persona and usage scenario, we’ll match pain-points to your solutions. This will inform the content strategy and provide evidence that you’re the right business for them. Whether it’s a complex global website, app or portal, or a campaign landing page that delivers valuable leads for your Sales team, we focus on making your digital product easier to use, so that it delivers better results for your business.
We work collaboratively with our clients to map and visually represent the complex customer interactions that happen within their businesses. We want to fully understand the customer experience across all touchpoints, to understand what they think, feel and do. Using this information we can identify possible pain-points that need addressing and spot opportunities to improve their experience.
“ We are delighted to work with Torpedo. They brought us a fresh and innovative view as well as long term strategic thinking and key messaging, that helped us to better position ourselves in the market against our competitors. ”
We get started by immersing ourselves in your world. This will involve various collaborative workshops with key stakeholders and a comprehensive audit to see what you’re currently doing and how that compares to the competition.
Together, we’ll identify your business goals and create detailed personas for your target users. The Torpedo team needs to have a good understanding of their motivations so we can anticipate their needs and design solutions to suit. Seeing the problem from both sides allows us to realise your shared goals and deliver an enjoyable experience that works for everyone.
As your project goes through the team, we do all we can to make sure the legwork upfront pays off. To ensure everyone has a clear understanding of your project’s particulars, style guides and persona specifications are shared between our Strategists, Creatives and Developers.
Before our Developers get started, we complete a development handover so they have everything they need to code your product, just as we’ve planned it. Following this, through QA and testing, we work together to ensure it retains all functional intent. Should you need further ongoing support once you’re up and running, that’s possible too.
Great UX and CX is a tricky thing to get right. It’s rarely straightforward and, unlike the smooth, un-noticeable results, there may be a few hurdles to overcome and one or two false starts before we reach the finish line together. But talk to us at Torpedo, and you’ll find we’re well qualified to create a seamless experience for your customers. And a very rewarding one for you.
Competitor and gap analysis
We’ll scrutinise your competitors and disruptors to see what they’re doing (and not doing) to help you find the way to position yourselves against them.
Sometimes you don’t know what you really need so we’ll work with you in an interactive workshop to draw out your requirements and help define the delivery roadmap.
We’ll help you audit your content and organise it in a way that makes sense for your users. We can help with content creation too.
We’ll create a bare-bones visual of your site to help test through the hierarchy of information and the best users journey flow through the site.
User interface design (UI)
We’ll develop a look and feel that unmistakably represents your brand and then provide either design systems and patterns or even design as code for your developers to implement.
We’ll make you an interactive ‘model’ of your site, app or portal. This could be anything from a paper prototype to an online, fully clickable design for your whole UI.
We’ll observe your real users and prospects or supply test subjects to see how they use your site or prototype to help us iterate and improve on the design.