Leveraging a unique selling point.
With an impressive point of difference, we started to identify our approach. ‘Tough on mosquitoes. Tender on your skin’ simultaneously reinforced the product’s efficacy while outlining unique benefits that DEET-based products simply couldn’t offer.
We embraced the facts and produced content that educated our audience on the risks of vector-borne diseases. Our sustainable, customer-centric campaign started to take shape. We executed simple, clear and compelling product packaging, point of sale posters and a stand-out direct mail pack. An engaging animation was created to support this, giving further details about the product. To maximise the value of this asset, it also played an integral part in our digital and social media comms.