Traditionally, the process of choosing a printer involved a visit to their premises. That way, not only would you get a better understanding of their facilities and capabilities, you’d come away with a real feel for the quality of their work. In recent years, however, much of that buyer journey has taken place online.
Printing is a highly competitive market, but not all printers share the same level of capability. Fine Print is an established print firm, and a successful one, mainly due to their reputation for outstanding quality, expertise and customer service. But the company also puts much of their success down to their modern factory and extensive facilities – a real differentiator that helps to win new business.
Torpedo worked with Fine Print, not just to help them find a new way to engage prospective customers, but to demonstrate the full extent of their factory and capabilities, at a time when inviting prospects to see it was out of the question.