Expertise

Digital experiences.

Websites and apps built with one thing in mind. The user.

It seems obvious that any engagement piece – app, website, platform – should be totally customer-centric. But all too often that’s not the case. That’s why we work extra hard to ensure the user experience is perfect; an engaging journey that generates a lead or converts into a sale.

In-house expertise.

A combination of specialist B2B knowledge and in-house digital expertise gives you the best of all worlds. We bring together technical skills and creativity, UX and marketing know-how, to get you the best results. We always look at the big picture. Always think about the end-to-end customer experience.

In-house specialist technical resources at Torpedo:

  • User experience (UX) consultancy
  • User interface (UI) design
  • Web and app development
  • DevOps
  • EmailOps
  • Technical SEO

UX and UI design.

Competition has never been so fierce for digital solutions that not only meet business needs and look after the bottom line – but that users love using. So we work with you to create frictionless digital experiences for your users that deliver better results for your business.

  • From in-depth research, competitor analysis, design sprints and hands-on workshops to create personas and content structures, through to wireframing, rapid prototyping, UI design and usability testing, we’ll help you understand and improve your customers’ digital journey.
  • Whether it’s a complex global website, app or portal – or campaign landing page that delivers qualified leads – we work hard to make your digital product easier to use on any device. And to help you gain and retain traffic and get your SEO on point.
  • If you have your own development team and just need help to improve or create a seamless user experience and interface, we can provide full UX/UI consultancy support.
  • We also work with brands to develop end-to-end online immersive experiences.
  • We’re UX/UI design tool agnostic. We can tailor a workflow that suits you and your project, whether using Figma, Sketch or XD, or prototyping tools like Invision or Principle.

Content design and content creation.

Without content, web design is more like decoration. That’s why we’ll design your website, app or product from the content up. We’ve even developed our own methodology which we use to structure your content so that your business and your users both get the results they want.

  • One-day content and user experience workshop at the start of your project
  • Content-first design approach using our Content Priority Planning methodology
  • In-house content strategist and team of experienced UX writers
  • Wide variety of content created in house including videos, animation illustration and 3D models.

Websites.

We deliver fully responsive web design and development featuring the latest in web technologies. We’re WordPress and Drupal experts.

  • Corporate sites – multi-lingual regional and global company websites
  • Campaign landing pages – design and build of feature rich tailored landing pages to support campaign lead generation.
  • Product pages and microsites – modern bespoke product microsites to ensure a focused and immersive user experience.
  • Channel portals – multi-lingual reseller and distributor portals to provide a go-to destination for educating and supporting your channel partners.
  • E-Learning solutions

Complex system integrations via API connecting to your third-party systems, including CRM tools such as Salesforce and marketing automation tools including Marketo, Pardot and Hubspot.

We have full in-house DevOps capability and are HASH (High Availability Server Hosting) experts.

Mobile apps.

We design and develop iOS and Android mobile apps using hybrid app frameworks, including Ionic and Cordova for speed and device compatibility.

  • Sales enablement tools
  • Internal communications
  • Event applications

Immersive experiences.

We apply the latest technologies and hardware to add a new dimension to your marketing communications and customer engagement.

  • 360-degree virtual tours
  • Interactive 3D web experiences
  • Virtual Reality (VR)
  • Augmented Reality (AR)
  • Virtual product showcases

Marketing technology and automation.

We take pride in our in-depth knowledge of the world’s leading marketing automation (MA) solutions. We can build nurture flows, personalised content and fully integrated forms and websites. Of course, not all MAs are the same, but over the years we’ve got to know the following ones pretty well:

  • Marketo
  • Hubspot
  • Pardot
  • DotDigital
  • SalesFusion

Search Engine Optimisation (SEO).

Our team’s extensive SEO knowledge ensures your website gets the highest level of organic traffic possible. Using in-depth keyword research, we implement technical best practices and strategies, so you appear on the SERPs for the correct search terms – allowing you to capitalise on traffic relevant to your business objectives. Current and future search engines (Google, Bing and others), and algorithm updates are always considered to make sure best practices are in place.

Analytics.

With marketing activity and spend, we know ROI, attribution and analysis of engagement are vital to measuring success and improving conversion rates. It’s why we map out tracking strategies at the beginning of a project, so all crucial KPIs can be reported on in detail. We also specialise in creating dynamic bespoke dashboards using Google Data Studio, eliminating the hassle of extracting this data from Google Analytics and other platforms and allowing quick and easy on-demand access to the metrics most important to your business.

The team at Torpedo is truly an extension of our marketing organization, providing us with strategic guidance, outstanding digital design work and the ability to deliver elegant solutions to complex technical problems involving many different backend systems. Torpedo unquestionably helps us meet our goal of being a customer-focused organization through our digital properties and assets.

Looking to find out more?

If you’d like support in putting any (or all) of these ideas into practice, or deciding which one would work best for you, send us a message or give us a call.

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