Putting the Ooooh into OOH adverts for an employee event.
Putting the Ooooh into OOH adverts for an employee event.
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AND Digital, a digital development consultancy, held a ‘town hall’ meeting at Victoria Warehouse, Manchester to celebrate their staff.
Over 1,300 ‘ANDis’ were arriving from around the UK and Benelux region, so the company wanted to make a big splash.
We created a series of eye-catching, OOH (Out of Home) adverts around Manchester to build expectations for arriving attendees as they journeyed to the event. Our key objectives were to celebrate ANDis and make them feel like the whole city was gearing up to welcome them.
We ran six digital billboards with brightly coloured creative ads, depicting people ‘working together to close the digital skills gap’. The precise ad messaging had an overarching mission statement appealing to all ANDis, while also enticing new clients and inspiring future employees.
The placement of the ads was critical. Our goal was to line the routes to the venue. While we placed large billboards at strategic locations – we also needed an alternative way to engage pedestrians.
Over 30 striking adverts were power-washed through stencils into pavements around Manchester, creating a ‘reverse graffiti’ effect. Our two designs included the company’s logo and website URL with messaging welcoming staff to the city. This cost-effective method was also environmentally friendly, disappearing naturally over time.
The combination of large billboards in strategic locations and small reverse graffiti ads worked very effectively and had the desired impact on the company’s employees attending the event.
We had great feedback from the client who had been very impressed by how well the ads looked around the city, and they received lots of positive messages from ANDis commenting on how great the ads were, and how much they appreciated the company’s efforts to make them feel special.
“ This outdoor campaign helped push our event to the next level. Torpedo’s creativity and strategic planning really impressed me. By the time everyone arrived at the venue they had already developed a sense of anticipation and pride. Many commented on the bright billboards and graffiti stencils, saying how much they appreciated the company’s efforts to make them feel special, so it certainly met our key objectives and overall expectations. ”