Expertise
Marketing campaigns.
Expertise
Services
Demand generationWhether you want to build brand awareness, drive demand, win market share, deliver account-based marketing or engage with channel partners and employees, we’ll craft a campaign or marketing programme that is focused on generating business results.
We believe creativity needs to be a core strategy of any marketing plan. It’s how you outsmart your competitors and guide your customers on a journey to trust and conversion to win market share.
Creativity is about originality, relevance and differentiation. It’s the ability to see the world through your customer’s eyes and craft a proposition that connects with them. Humanising business complexity with ideas and stories that resonate with your audience – that makes them stop, look, listen, engage and believe. It’s the hook that demands attention, that gives people a reason to care and persuades them to give your brand their valuable time. To read further. To watch the video. To scroll down. To click through. To press that button and find out more.
“ Torpedo is quick to understand the customer. They understand B2B, have world-class creativity and are down-to-earth people. ”
We take the time to understand your brand, your audiences and the buying journeys. We then create powerful creative and content that delivers the right message at each step of the journey. From attention-grabbing awareness that strikes a chord at the top of the funnel, through to detailed content that instils confidence and provides reassurances at the bottom.
There is no standard template. Every B2B marketing campaign we create is built on data, guided by insight and tailored to the specific audience and goals.
We start with defining a clear, compelling proposition and a big, scalable brand idea that connects with the customer, breaks into their conversation and provides the foundation for all communications.
We then create a unified experience for customers to interact with your brand. Multiple marketing channels working together seamlessly. Brand-first thinking for complete consistency. It’s impossible to ignore.
From relevant content, activation, advertising, email and direct mail, landing pages, social, Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns, to events and enablement tools for your Sales teams and channel partners.
And, if you have martech in place, we’ll put it to good use. Improving marketing performance with continual analysis and optimisation, enabling campaigns to be refined for maximum impact, lead generation and results.
When you have a new product or service to launch, we’ll work closely with you to create and support your go-to-market strategy, to build brand awareness and generate demand.
From competitor analysis and identifying your ideal customers, to selecting the most appropriate channels and understanding the buyer journey, we’ll equip you with a tactical comms plan. You’ll have the right tools to enable your Sales team and we’ll craft a value matrix to inform your proposition and messaging. Together, we’ll ensure your product always has a reason to stand out from the crowd.
As marketers, we all know that the fundamentals of successful communication is sharing the right message, with the right audience, at the right time. The more focused the audience – and the better the audience insight – the more successful your campaign will be.
We take these fundamental principles to the next level to create effective ABM programmes built on clear strategies, propositions, content and creative communications for specific individuals in high-priority accounts. ABM is much more than a marketing tactic. ABM is a long-term strategic business initiative. It requires buy-in from senior stakeholders in your business and a need for Sales and Marketing teams to work more closely than ever to provide customers and prospects with a completely joined-up experience through every stage of the buying journey.
Find out more about our ABM experienceLead management campaigns integrating four or more digital channels will outperform single or dual-channel campaigns by 300% (Gartner Research).
of consumers want an integrated marketing approach (E-tailing group, 4th Annual Consumer Insights Survey).
If you’d like support in putting any (or all) of these ideas into practice, or deciding which one would work best for you, send us a message or give us a call.
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