We believe creativity should sit at the heart of every marketing campaign, guiding the customer on a journey to trust and conversion.
Creativity is about originality, relevance and differentiation. It’s the ability to see the world through your customers’ eyes and craft a proposition that connects with them. It’s about ideas and stories that resonate with your audience – that makes them stop, look, listen, engage and believe. It’s the hook that demands attention, that gives people a reason to care and persuades them to give your brand their valuable time. To read further. To watch the video. To scroll down. To click through. To press that button and find out more.
“ Torpedo is quick to understand the customer. They understand B2B, have world-class creativity and are down-to-earth people. ”
Whether you want to build brand awareness, drive demand, win market share, deliver account-based marketing or engage with channel partners and employees, we’ll craft a campaign or marketing programme that is focused on generating business results.
We take the time to understand your brand, your audiences and the buying journeys. We then create powerful creative and content that delivers the right message at each step of the journey. From attention-grabbing awareness that strikes a chord at the top of the funnel, through to detailed content that instils confidence and provides reassurances at the bottom.
There is no standard template. Every B2B marketing campaign we create is built on data, guided by insight and tailored to the specific audience and goals.
We start with defining a clear, compelling proposition and a big, scalable brand idea that connects with the customer, breaks into their conversation and provides the foundation for all communications.
We then create a unified experience for customers to interact with your brand. Multiple marketing channels working together seamlessly. Brand-first thinking for complete consistency. It’s impossible to ignore.
From relevant content, activation, advertising, email and direct mail, landing pages, social, Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns, to events and enablement tools for your Sales teams and channel partners. And, if you have martech in place, we’ll put it to good use.
Performance marketing driven by continual analysis and optimisation allows campaigns to be refined for maximum impact, lead generation and results.
Lead management campaigns integrating four or more digital channels will outperform single or dual-channel campaigns by 300% (Gartner Research).
of consumers want an integrated marketing approach (E-tailing group, 4th Annual Consumer Insights Survey).