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Latest thinking
List of recent insights posts.
Torpedo shortlisted x3 for the Creativepool Annual 2026
We’re delighted to announce that our campaigns for Autodesk and Secaro have been shortlisted for this year’s Creativepool Annual.
Finalist! The Independent Agency Awards 2026
We’re excited to be a finalist in the B2B category at this year's Independent Agency Awards, with our go-to-market campaign for Autodesk.
Twice a Finalist at the UK Content Awards!
We’re proud to be finalists x2 in the B2B and Video category at this year's UK Content Awards, with our go-to-market campaign for Autodesk.
Finalists! The Drum Awards for Marketing EMEA 2026
We’re proud to be finalists in the B2B category at the Drum Awards for Marketing EMEA, with our go-to-market campaign for Autodesk.
Torpedo’s 2026 charity – the Archway Foundation
Torpedo's nominated charity this year is The Archway Foundation. Discover how the team will be raising awareness and funds throughout the year.
Data-driven storytelling: creating credibility, clarity, and commercial impact
Data is everywhere, but without context it can overwhelm. Discover how data storytelling transforms complex information into persuasive, meaningful narratives.
National Careers Week: A day in the life at Torpedo
What's it like to work at a busy B2B Brand Agency? Take a look at our team's 'a day in the life' stories to find out!
A creative perspective on B2B marketing trends in 2026
Explore our 2026 B2B marketing trends as we embrace AI as a catalyst for deeper insight, stronger creativity, and more effective, human-led brand marketing.
How to measure your B2B brand’s AI performance
Discover how to benchmark and track your brand’s AI visibility, sentiment and competitive positioning before implementing GEO strategies.
Our 2025 charity
Torpedo's chosen charity this year was Tommy's – find out all the activities we took part in to raise funds to support this amazing cause.
How to integrate GEO tactics within your existing B2B marketing strategy
As search behaviour changes, learn how GEO helps your brand surface across AI engines and search platforms with simple adjustments to your strategy.
Torpedo Move Challenge 2025
Find out how the Torpedo team got on (and who won) in this year's Move It Challenge.
After you launch: The true value of iterating and optimising your content
Discover why post-launch content optimisation matters. Learn how iterating with data, refining content and using AI-driven insights can keep your content relevant, visible and conversion-ready long after go-live.
A day in the life of Adele – Creative Project Manager at Torpedo
If you've ever wondered what a Creative Project Manager gets up to all day, Adele sheds some light in our latest 'a day in the life' blog.
Torpedo joins the judging panel for the International Content Marketing Awards 2025
Torpedo CEO, Andrew Sinclair-Pearson, will be joining this year's judging panel at the International Content Marketing Awards 2025.
Crafting the perfect B2B go-to-market value proposition
Discover a fool-proof approach to crafting clear, compelling value propositions for complex B2B products.
Building a GEO strategy based on the leading LLM – ChatGPT
The ways in which people discover your brand are changing – a traditional search engine optimisation (SEO) strategy is not enough. So, here are the main considerations for a ChatGPT-based GEO strategy.
From idea to launch: a step-by-step GTM blueprint for B2B brands
A step-by-step go-to-market blueprint to help B2B brands turn smart thinking into sustainable growth.
Finalists! Creativepool Annual 2025
We're finalists at this year's Creativepool Annual Awards in the 'Branding' category for our brand campaign with Phison.
How to do B2B storytelling: A GTM agency’s guide to content that converts
What is effective B2B storytelling? And how do you make it work for your business? Here's a GTM agency’s guide to content that converts.
Cotswold Challenge walk success!
Find out how the Torpedo team got on when they took on the Cotswold Way Ultra Challenge in honour of our nominated charity, Tommy's.
A day in the life of Sandra – Digital Marketing Manager at Torpedo
If you've ever wondered what a Digital Marketing Manager gets up to all day, Sandra reveals all in our latest 'a day in the life'
Torpedo take on the Cotswold Way Ultra Challenge!
The Torpedo team are taking on the Cotswold Way Ultra Challenge in aid of our 2025 charity, Tommy's!
The ROI of brand building: Why investing in your brand pays off
We discuss the importance of brand-building marketing activities and why they are they crucial for the long-term success of B2B brands.
Why your brand is your best salesperson
We discuss why your brand is your best salesperson and the importance of a go-to-market strategy centre on brand-drive growth.
Tommy’s 8k a day – done!
Find out how the Torpedo team got on when they took on the Tommy's 8,000 steps a day challenge.
What is a go-to-market strategy?
A clear and considered go-to-market strategy is essential for business success. Find out the top five components in Torpedo's latest blog.
Our nominated charity for 2025 is…
Torpedo's chosen charity for 2025 is Tommy's – the pregnancy and baby charity.
Torpedo’s successful sustainability story
Torpedo's CDP (Carbon Disclosure Project) score for Climate is SME B – the highest achievable score for SMEs!
A day in the life of Chad – Creative Director at Torpedo
Take a look at a day in the life of our Creative Director, Chad.
Design trends to look out for in 2025
Take a look at the design trends we think will define the year ahead.
Make extraordinary collaboration with sales part of your new normal
Torpedo shares ten insights on how getting your sales and marketing teams working better together can only help boost your business success.
Our 2024 charities
Find out how the Torpedo team supported their chosen charities during 2024.
Winners! The Drum Awards 2024
Torpedo are winners at this year’s Drum Awards. Our brand awareness campaign for Nominet has won Silver in the B2B: Data / Insight category.
Winner Winner! Creativepool Annual 2024
Torpedo has won two awards at Creativepool Annual 2024! We won silver in the data category and the People's Choice Award for effectiveness.
Finalist! B2B Marketing Awards 2024
Torpedo has been shortlisted for a Nominet campaign at this year's B2B Marketing Awards.
Maximising your B2B content ROI with the 80/20 ‘Rule of Distribution’
In this article, we'll dive into the 80/20 rule and explore why it's a game-changer for B2B content. We’ll then provide actionable tips to maximise your own content strategy.
Team Challenge: The Taskmaster Experience
Recently, we hosted a Taskmaster social event in honour of Torpedo’s 21st birthday, and it turned out to be a great evening! We brought the fun into our office and had an amazing time working together to complete the tasks.
Using our creative marketing skillset to support a local homeless charity
Torpedo created, produced and edited a small animation to help raise awareness and boost fundraising for local charity, Homeless Oxfordshire.
Why creativity matters more than ever in B2B
We discuss why creativity matters more than ever right now in the B2B world.
Torpedo Summer Party 2024
Find out what the team got up to at this year's Torpedo Summer Party!
A fun filled rounders social: The Lobsters vs. The Squarers
The Torpedo team enjoyed a game of rounders recently, but who won, The Lobsters or The Squarers?
Creativepool Annual 2024 – Finalists!
Torpedo has been shortlisted for 4 categories in the Creativepool Annual Awards 2024.
Doing more with less: Guerrilla Marketing in B2B
We discuss how B2B companies are employing guerrilla marketing tactics to not only survive but thrive in a competitive market landscape.
How to make the most of your B2B marketing and media budget
In today’s climate, we can’t afford to simply throw money at our marketing and media channels and hope for the best. Of course, we wouldn’t expect you to try such a scattergun approach, but now more than ever, your B2B marketing budget deci
Introducing: Viewteam – our new software product
Viewteam: A digital hot-desking solution to address the broader practical issues of running a business as a hybrid workplace.
OX5 RUN Success!
The Torpedo team are taking on the OX5 RUN to raise money for our nominated charity; the Oxford Children's Hospital.
How building brand belief can bring long-term B2B success
A long-term approach to building a genuine, emotional connection between your brand and your customers will deliver more effective marketing, helping you to reach, win and retain more business. The ever-increasing pressure to deliver immedi
A day in the life of Becky – Content Director at Torpedo
My role has evolved with my skillset. I joined as a copywriter and now I have a hybrid role which spans the Strategy and Creative teams.
Torpedo take on the OX5
The Torpedo team are taking on the OX5 RUN to raise money for our nominated charity; the Oxford Children's Hospital.
B2B Social Media Copy: 10 top tips for success
10 top tips for social media success: Creating copy for B2B audiences is an art that calls for finesse and a smart strategy.
Our 2024 nominated charity is…
Torpedo announces it's chosen charity for 2024
Adopting a revenue-driven marketing strategy
Looking for a way to take your growth strategy to the next level this new year? Adopting a revenue-driven approach to marketing could be the right route for your business, and in our latest blog we explore exactly what that looks like…
Our 2023 charities
A review of Torpedo's 2023 charity activities.
Finalists x2! The Drum Awards 2023
We're so pleased to have been shortlisted in two categories at The Drum Awards 2023!
Why demand generation should be more in-demand
The lack of alignment between marketing and sales is common in a B2B environment. In an ideal world, these two departments should act like siblings – clearly different, but part of the same family, and therefore aligned on the bigger picture and united in their efforts to succeed.
A day in the life of Ella – an undergraduate on work experience
Find out what it is like to be an undergraduate on work experience at the Torpedo office!
Winner! Creativepool Annual Awards 2023
Torpedo won a People's Choice award at this year's Creativepool Annual Awards!
Professional video marketing: 7 benefits to boost engagement and attention
Explore the benefits of involving an experienced team of specialists in video production, animation and 3D within your marketing strategy
Torpedo Summer Party 2023!
The annual Torpedo Summer Party was a fantastic gathering of family and friends with an exciting range of activities, food and drink
Creativepool Annual 2023: Finalists x4!
We’re very pleased to announce that we’ve been shortlisted not just once, but four times in this year’s Creativepool Annual! Creativepool provides a global base for everyone in the creative industry to get connected – from agencies, to clie
LinkedIn Content Creation for Personal Branding Success
Torpedo brings you tips on LinkedIn content creation to boost your personal branding and proactively generate demand
Conquering the Lake District Ultra Challenge
The Ultra Challenge was a gruelling test of endurance, spanning a daunting 29km through the majestic landscapes of Kendal and Ambleside.
Mastering LinkedIn Personal Branding for B2B Success
Learn the foundations of personal branding on LinkedIn with our expert, maximising B2B marketing success with a strong personal brand.
Two charity events = Twice the fun!
Torpedo are supporting two charities with our fundraising efforts this year at the Blenheim Triathlon and the Lake District Ultra Challenge
Top 25! B2B Marketing Benchmarking Report 2023
Torpedo are in the top 25 UK B2B marcomms agencies as ranked by the latest B2B Marketing Agencies Benchmarking Report
Winner! Place to Work 2023!
Hooray we did it – Torpedo is a winner in the 2023 Campaign's Best Places to Work awards.
Go the Distance is back!
Torpedo's Go the Distance is back. A much loved team challenge where three teams compete to cover the most distance during the month of May.
Abracadabra! Is martech magic?
Torpedo and B2B Marketing have worked together to create a research report on the topic of martech in 2023. Download your copy today..
Our people make Torpedo such a great place to work!
At Torpedo, our outstanding team culture and talented people are the driving force behind the working experience we offer.
Approaching content research from an SEO perspective
Good content helps with correct indexing and generating backlinks. This blog post explains how to approach content research with SEO in mind.
A day in the life of Harjit – Strategy Director at Torpedo
Discover the many interpretations of the term "strategy" and read how our Strategy Director, Harjit, navigates this field.
2023 Web Design Trends
Discover the biggest web design trends for the upcoming year! Join us as we dive into what's set to make a big impact in the months ahead.
A year of giving back
This Christmas we’re supporting Witney Foodbank and Secret Santa 365 who deliver Christmas gifts to the elderly, sick and vulnerable.
9 things you need to know ahead of the Google Analytics 4 deadline
If tracking data is critical to your business, going forward, you'll need to switch from Universal Analytics to Google Analytics 4.
Are your sustainability efforts going unnoticed?
Sustainability is a major talking point. Business leaders are realising that they must take appropriate action to reduce their CO2 emissions.
B2B Brand Storytelling
Once upon a time… Apparently, I’ve always been something of a storyteller, from a very young age when I’d entertain anyone who would listen with dramatic tales of my adventures. At age 7, I wrote my first ‘novel’, that was read out to the w
Why video is the most powerful way to reconnect with your customers
The world has changed in ways we could never have imagined. People’s routines and priorities have shifted, and the way they live their lives and purchase goods and services are significantly different now from even a few months ago. Busines
A day in the life of Damo – Motion Director at Torpedo
How do you get an authentic account of what life’s like at Torpedo? You get it straight from the horse’s mouth. In the spotlight this time round is our Motion Director, Damo. Read on to learn about his role, his experience and his Torpedo h
5 ways B2B marketeers can use Google Trends to inform strategy.
Things change so quickly these days, it’s difficult for businesses to keep track. But fear not, B2B marketeers, there’s something out there that is tracking all those changes for you. And best of all it won’t cost you a penny. Google Trends
A day in the life of Cher – Designer and Illustrator at Torpedo
To paint a picture of what life is like on the inside at Torpedo HQ, we caught up with our very own creative hybrid, Cher. Learn all about her journey into the industry and what she loves about her everyday. What’s your role at Torpedo, and
10 things you need to know before you get started with ABM.
If you’re a B2B marketer you’ve probably heard a lot of talk about Account Based Marketing (ABM) recently. It’s true that there’s a lot of noise out there right now about ABM, and in particular a lot of Martech vendors are putting their own
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